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Archive: April, 2017

Craftsman Smart Lawn Wins at 2017 Edison Awards

April 21, 2017

We’re proud-jazzed-honored-humbled-pumped…The Craftsman Smart Lawn™ Connect Kit just won Bronze at the prestigious 2017 Edison Awards.

Partnered with the iconic American tool brand, Aisle Rocket Studios built the Smart Lawn Platform and smartphone app around Craftsman’s new Bluetooth-enabled mowers.

This project allowed us to showcase a philosophy and process over which we’re nothing short of obsessive.

What is it? Tracking, reminders and fast-answers that make maintenance easy — plus weather, daylight tracking and more to mow smarter.


All so Craftsman owners can focus on keeping the best yard on the block.

2017 Edison Awards
The awesome part? This project allowed us to showcase a philosophy and process over which we’re nothing short of obsessive. That means designing the experience of owning a Craftsman versus buying a tractor. And creating relationships over a product lifecycle instead of just “selling a thing.”

And this recognition is a great thank you for the hard work.

Learn more about Craftsman Smart Lawn here.