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ARS launches a Kenmore contest on YouTube

July 29, 2009

Do you go to extremes when you do dishes or laundry? That’s what the “Crazy Cleaning Confessions” contest asks : at The contest kicks off the launch of Kenmore’s brand channel on YouTube. wholesale jerseys China Contest host Amy Clark of cheap jerseys, a well-known mom blog, also stars on a companion site,, which illustrates how Clark cleaned up and greened up her laundry and dishwashing habits with Kenmore appliances.

Kenmore is an innovative industry leader, so cheap mlb jerseys the approach to building brand awareness and relevance was through innovations in social marketing. LEFT “The launch of Kenmore on YouTube is about starting conversations with target consumers,” said The Kashif Zaman, VP of Interactive Marketing for ARS. “We’ll build brand consideration by reaching moms who may not be thinking about laundry products, but who relate to the challenge of clean laundry and dishes,” he noted.

Commenting on and sharing the YouTube cheap nfl jerseys contest videos raises awareness of the brand, as will the donations Kenmore makes to conservation efforts for every video and vote submitted.