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ARS Rebrand for Boys & Girls Clubs of Benton Harbor Receives Regional MAC Award

June 08, 2015

BGC Rebrand4

For over 15 years, Boys & Girls Clubs of Benton Harbor has been helping kids between the ages of 6 and 18 create great futures through after-school activities that promote academic success, character and leadership development, and healthy lifestyles. And for nearly the past decade, ARS has proudly partnered with the Clubs to support this important work in our community.

The agency’s involvement with the Clubs touches nearly every individual in the office, from SVP/General Manager, Kim Finch, who serves on the Board of Directors, to the account executives, designers and writers who have developed strategies, branding and collateral for capital campaigns, fundraisers and signature events. ARS also sponsors and contributes materials to the art and drama rooms at the Fettig Youth Campus.

So when the Clubs approached ARS about rebranding all marketing touchpoints and communications, the agency eagerly got to work exploring concepts. The resulting new branding Each Day Makes a Difference is fresh and bright, capturing the energy and optimism that Club members, staff and volunteers bring to the organization’s activities every day. It provides an excellent canvas for the countless youth success stories that begin at the Clubs.

With Each Day Makes a Difference, the Clubs aimed to show capital donors the impact of previous gifts and the ongoing need for financial support, raise awareness of Club programs and grow its network of supporters. The rebrand achieved its goals, gaining community recognition with media impressions, funds raised, new recruitments and positioning within the community. In recognition of this success, Each Day Makes a Difference recently received the Michigan/Ohio Area Region of the Boys & Girls Clubs of America Marketing and Communications Award.

Our clients’ success is reward in itself, and even more so when their work does as much for our community as the Clubs do. Congratulations to the Boys & Girls Clubs of Benton Harbor on its many accomplishments and the well-deserved recognition!