Every team has a star player. It’s the same with multi-brand corporations. Each one has a few brands that stand out above the others. Monessen Hearth Systems Corporation (MHSC) was no exception.
When we repositioned and launched the hearth manufacturer’s consumer brand websites just a year back, we noticed one stood out among the others — Vermont Castings.
So when it came time to reposition MHSC as a whole, we recommended that MHSC rebrand itself after its most recognized, respected and premium brand. It was an opportunity to create not only a new look, but also to tap into a rich heritage of quality and craftsmanship.
Thus, Vermont Castings Group was born.
Known for its rich heritage in producing quality products, Vermont Castings carries with it brand equity that positions the hearth manufacturer as a global company that stays true to its roots.
To make the corporation stand out and give it life, we identified Vermont Castings Group’s pillars based on the deeply-rooted heritage of Vermont Castings and magnified it throughout — from tone, look and feel, down to its new e-mail signature and everything in between.
And that’s just the beginning. With a brand new name and vision, Vermont Castings Group’s future is looking very bright.