ARS Blog

Bold New Look. Same Awesomeness.

May 29, 2013

Refueled. Reignited. Relaunched.


Have questions? There are answers below.
1) What does ARS stand for?

Aisle Rocket Studios


2) What does Aisle Rocket Studios signify?

Well, it all started in the Aisle. For 30 years, we’ve learned what motivates people to purchase, in-store and online. Rocket represents a spirit of adventure, energy and innovation. In our Studios, sleeves are rolled up and a sense of experimentation and collaboration are ever-present.


3) What’s changing?

We’re always changing. This change reflects the idea that shopping is a seamless experience that can happen everywhere, not just in-store or online. We now have a strategic focus to bridge the physical and digital spaces. See our services.


4) What’s not?

We’re the same group of 250-plus über-achievers with a deep passion to be the most flexible partner for our clients.


5) Is there a new URL?

Yes, we’ve just launched


6) Will email addresses change?

Yes, those too. Our new email format will be first initial + last name + So if your contact is John Smith from Aisle Rocket Studios, his updated email address will be


7) Has ownership changed?

No, Aisle Rocket Studios is a privately owned company. Our fearless leader, Scott Norman, remains CEO and owner. Check out the rest of our leadership team.


Four Great Brands. One Powerful, New Company.

May 15, 2013


Every team has a star player. It’s the same with multi-brand corporations. Each one has a few brands that stand out above the others. Monessen Hearth Systems Corporation (MHSC) was no exception.

Read more

Cook More & Love It with Kenmore

May 15, 2013


Kenmore customers love to cook. For years they’ve been asking, “Where’s the Kenmore cookbook?” So when Kenmore’s 100-year anniversary rolled around, it seemed like the perfect time to give people what they’d been asking for. Thus, was born.

Read more

“Do Life. Not Dishes.” videos

May 15, 2013


Traditionally, appliance feature videos are chock full of useful information about what makes a complicated doodad run better, faster, and more efficiently. All this info is great, except for one thing — nobody is listening. Read more

Stars at CIMA, 2 years in a row

October 15, 2012

For the second year in a row, ARS has picked up a CIMA Star award for best B2C website. This year, we’re thrilled to win this award for the recently launched, a digital cookbook and recipe experience from Kenmore Home Appliances. isn’t just another recipe website. It’s an experience that gets people engaging with each other and with Kenmore — online and in the kitchen. Browse recipes, upload your own, or add a unique twist to someone else’s recipe. You can even create your own digital cookbooks and share them online with family and friends. It keeps Kenmore on top of the mind of Kenmore loyal fans and potential customers alike.

Congratulations to the devoted team who worked long days and nights to bring this site to life.

Learn more about the Chicago Interactive Marketing Association ›

ARS gives the Kenmore Genius blog a makeover

April 22, 2012


Social media is not just a vehicle for communication. It is more than just content and comments. It is an organic phenomenon, always changing alongside the people that interact with it. Read more

Plan a child’s party like never before

February 22, 2012


Kids’ birthdays are a time to celebrate with friends, including their favorite characters. Parents want to get their child’s character-themed birthday just right, so ARS and our client PBS KIDS have joined together to build an easier way to make kids’ birthday party dreams come true.

Read more

ARS rethinks garage organization

December 15, 2011


Remodeling takes planning, hard work and a big toolbox. It also takes vision. That’s why we created the Gladiator® GarageWorks Design Studio — a tool to help you imagine, design and build your dream storage space. Read more

ARS wins the 2011 CIMA “Best Cross Media Campaign” award

November 16, 2011

ARS and the 2011 Amana brand campaign took home what is arguably one of the biggest wins at the Chicago Interactive Marketing Association (CIMA) awards. Voted as Best Cross Media Campaign, it took a simple idea and made a big impact in a city known to be a hotbed for interactive innovation. Read more

And the award goes to…

November 11, 2011

ARS had a big night at the 2011 Chicago Interactive Marketing Association (CIMA) Awards — taking home three out of ten CIMA Stars. We’re honored to set the bar in one of the largest interactive markets in the world, and we promise to continue to be engaging and effective when it comes to the bottom line.

Read more