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Plan a child’s party like never before

February 22, 2012


Kids’ birthdays are a time to celebrate with friends, including their favorite characters. Parents want to get their child’s character-themed birthday just right, so ARS and our client PBS KIDS have joined together to build an easier way to make kids’ birthday party dreams come true.

The Party Planner was designed with the same strategy we used for the PBS KIDS Shop. The idea was to develop a unique destination where fans can shop hundreds of customized party supplies featuring their favorite characters.

From Sesame Street to Curious George, the Party Planner makes planning a PBS KIDS themed party as simple as entering a child’s name, age and the number of guests that will be attending. The shopping cart is updated with each character product in real time, based on the information parents enter.

What’s easy for PBS KIDS shoppers is good for business. We put all the available party supplies for each character in one convenient spot, giving customers party-planning options they didn’t even know they had. Average order values have already increased — and that’s something that PBS KIDS and ARS can both celebrate.