Each year, CIOReview Magazine assembles a panel of tech-savvy CEOs, CIOs, VCs and analysts to take a close look at where up-and-coming digital agencies are headed. Their work leads up to a Digital Marketing special issue showcasing the Top 20 Digital Solution Providers for 2017.
Aisle Rocket Studios is on the hotlist. Why? It’s simple…
It’s an exercise that takes constant head-checks and discipline — to approach every question-answer-decision-solution as completely new. It’s like a self-inflicted version of the movie Groundhog Day that keeps us working as a seamless, effective extension of our clients’ marketing teams, because…
We build experiences that move people. It’s no longer necessary to disrupt someone’s experience to sneak in an ad. What is vital is to take those great ideas, deliver them via a really, really…really customizable platform and drive it all with data — then adapt and never stop. It’s a sustainable ecosystem that can evolve at the speed of business. And it’s what our clients need and deserve.
Any digital agency can execute a CRM, build a nice app or launch a digital campaign. Our team has carved out a niche focusing on how people make purchase decisions. Neuromarketing is a fun way to think of it. Segmentation, automation, creativity, algorithms, data mining, human intuition — our goal is to map the customer decision journey, one micro-moment at a time.
We don’t let knowledge weigh down our wisdom. And Rocket Labs is how we feed ourselves. It’s an ongoing program open to the entire agency, where uncommon ideas are encouraged, pitched, supported and explored. Several initiatives are always in play with others being field tested in partnership with our clients. Think language-learning BOTs, mixed reality, cloud-enabled virtual reality experiences — but also new ideas in process and workflow — plus proprietary ideas that we’re excited to say we can’t discuss (yet).