Rocketeers at the Ready

Our team of subject matter experts becomes an extension of yours

We are tech-oriented, results-driven risk takers — poised to channel your opportunities and overcome your challenges. We are also gamers, entrepreneurs, artists, philosophers, entertainers and more.

We believe that a siloed approach doesn’t work. And that incredible potential comes from data, media, creative and strategy working seamlessly together.

We aren’t satisfied until you are. Obsessing over results — and partnering with brands who do the same — excites and motivates us.

30+ Years

Across Retail & Digital Marketing

4 Offices

Chicago, IL / Boston, MA / St. Joseph, MI / Tampa, FL

125+ Employees

Strategy / Analytics / Account / Technology / Creative / Consulting

Our Partners

Aligning our offerings and expertise to your needs

Our Clients

A sampling of those who have taken the leap with us

Meet the Leadership Team

Industry thought leaders — passionately united to improve your business outcomes.

A professional portrait of Ross Shelleman.
Ross Shelleman

Chief Executive Officer 

Ross Shelleman is the CEO of Aisle Rocket, a leading full-service marketing and creative services agency that utilizes data and technology to drive results through best-in-class creative services and media execution.

Ross began his career in technology consulting and went on to hold leadership positions in managed services businesses including Aramark Corporation and GCA Services Group. Ross is a member of the Economic Club of Chicago and a graduate of The Chicago Council on Global Affairs’ Emerging Leader Program.

His writing has been published in Advertising Week and Forbes, and he has been featured in AdExchanger, Crain’s Chicago Business and other leading publications.

A professional portrait of Ronda Scalise.

Ronda Scalise


Ronda has more than 20 years of experience building high-performance teams of marketing professionals. She is dedicated to helping clients and prospects use data to solve their business problems. Ronda is an expert at taking concepts, strategies and value propositions to create stories that differentiate brands and products in ways the consumer values. Her strategic vision and marketing expertise have been invaluable to her clients. Whether building a brand from the ground up or maintaining a brand’s tone and integrity, she is constantly raising the bar with her stellar instincts and positive energy.

A professional portrait of Ronda Scalise.

Aaron Noffsinger

Chief Creative Officer

Aaron Noffsinger has spent the last 20+ years connecting brands to people at the speed of culture and technology. A visual storyteller at heart, Aaron brings to life the human side of brand storytelling through the creation of integrated campaign solutions that provoke action and drive serious results for his clients.

Before joining Aisle Rocket, Aaron was an EVP Group Creative Director at Edelman where he spearheaded the development of innovative creative and production processes that generated award-winning work and significant growth for his client’s business. Noffsinger’s through-the-line agency experience instated big ideas that work across earned, owned and paid media – allowing him to create breakthrough campaigns for clients like Kellogg’s, Samsung, Allstate, Nintendo, Weber Grills, Kimberly-Clark, Wolverine Boots, Peapod, Icy Hot and Gold Bond.

When Aaron isn’t working, he is most likely to be camping with his family, coaching his 2 daughter’s hockey teams, or hosting a jam session in his garage.

A professional portrait of Caitlin Owens.

Mike Paley

Chief Growth Officer

Mike’s focus is to develop, lead and cultivate all new business pursuits and help clients maximize our proven capabilities to grow their business while maintaining the continuity of our value proposition.

With more than 25+ years of experience leading strategic growth for agencies, brands and retail marketing services companies, Mike specializes in translating business plans into actionable, monetizable go-to-market strategies and solutions through a seamless client experience.

Previously, Mike held agency leadership roles as Senior Vice President, Shopper Marketing & Experiential (The Marking Arm/Omnicom) and Chief Marketing Officer (Square One), where he led commercial strategy, business development, digital/technology innovation and general management working with clients including AB InBev, AT&T, Bacardi, ConAgra, Danone, State Farm and PepsiCo.

A professional portrait of Scott Bailey.

Scott Bailey

Head of Strategy & Analytics

Scott Bailey brings a wealth of expertise to Aisle Rocket, including marketing strategy, targeting and segmentation, and experimental design, forecasting and modeling. 

He served as EVP for Strategy and Analytics at Targetbase, where he led Solution and Product Development. Scott created the firm’s Customer Relationship Value (CRV) approach to relationship marketing and management. As President of M/A/R/C Research, he developed that firm’s Assessor®-based series of analytical frameworks. Today, Scott oversees insight generation, program/product development and program measurement for Aisle Rocket. 

Scott has authored and published articles on marketing strategy and analytics in the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Targeting, Measurement and Analysis for Marketing. He received his B.A. from Franklin College and a Master of Science degree from the University of Pittsburgh.

A professional portrait of Caitlin Owens.

Caitlin Owens

Head of Finance

Caitlin Owens is a Certified Public Accountant with a 14-year career in accounting and finance. She handles all accounting functions for the company and is a longstanding member of the Tennessee Society of Certified Public Accountants (TSCPA).

She began her career in the tax department of a regional public accounting firm—of which Aisle Rocket was a client. Today, Caitlin collaborates with executive management to oversee the company’s financial performance, budgeting and day-to-day operations.

A professional portrait of Caitlin Owens.

Brenna Szul

Human Resources Director

Brenna Szul has 10+ years experience managing the human resources function for digital agencies. She is responsible for the overall employee experience and people success at Aisle Rocket.

She brings experience with technical teams, organizational development, employee development and engagement programs. Brenna is passionate about people and cultivating a great place to work.

Ready to Learn More?

Talk to our experts now to see how people-based marketing can grow your business