The Current State of Facebook Ad Pricing

The Current State of Facebook Ad Pricing

Photo by Rami Al-zayat on Unsplash An Election, a Virus, Social Unrest and Economic Anxiety Lead to Unique Dynamics By Noah Freeman, Head of Product at Aisle Rocket The 2020 holidays were a season like no other, and that feeling was particularly acute in the consumer...
The Siloed Approach to Marketing is On Its Last Legs

The Siloed Approach to Marketing is On Its Last Legs

The traditional approach to marketing looks at creative, media, and strategy in silos. You hire an agency to handle branding and creative production and then hand it over to a different agency that plans media and execute buys. The data and analytics for targeting...
5 Questions Your Marketing Strategy Should Be Answering

5 Questions Your Marketing Strategy Should Be Answering

Not all consumers are great prospects for your brand. An effective marketing strategy leverages first-party data to understand the opportunity within your customer base and drive all marketing efforts. It should also revolve around answering these 5 key questions: #1:...