Blog

Our thoughts on marketing and related topics.

The Benefits Of Utilizing A Managed CDP

The Benefits Of Utilizing A Managed CDP

A few years back, Forbes and Forrester contributor, Melissa Parrish, heralded people-based marketing as the next “gold standard” for marketing practices — and she was right. Now, people-based marketing is here and enabling brands to focus their attention on what...

The Siloed Approach to Marketing is On Its Last Legs

The Siloed Approach to Marketing is On Its Last Legs

The traditional approach to marketing looks at creative, media, and strategy in silos. You hire an agency to handle branding and creative production and then hand it over to a different agency that plans media and execute buys. The data and analytics for targeting...

The Things You’ll Wish You Had Done To Build for Recovery

The Things You’ll Wish You Had Done To Build for Recovery

As difficult as it might be to envision now, the recovery from COVID-19 is inevitable. While marketers are understandably focused on the present day, it’s only a matter of time before the market corrects and people get back to working, shopping, traveling, and going...

How Marketers Can Use History to Navigate The Coronavirus

How Marketers Can Use History to Navigate The Coronavirus

Over the last few weeks, we heard executives make statements such as “We are on hold and taking it day by day. Nothing is typical anymore,” and “At this point, the future is unknowable and we don't yet know how the U.S. government is going to respond.”  These quotes...

5 Questions Your Marketing Strategy Should Be Answering

5 Questions Your Marketing Strategy Should Be Answering

Not all consumers are great prospects for your brand. An effective marketing strategy leverages first-party data to understand the opportunity within your customer base and drive all marketing efforts. It should also revolve around answering these 5 key questions: #1:...