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Neato

Generating and Sustaining Excitement for a (Very) New Product Launch

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A wooden entertainment center topped with a television. A wooden entertainment center topped with a television.

Challenge

When the launch of a revolutionary new flagship product was delayed, Neato needed to continue to engage their excited audience and continue to drive revenue.

A man picking up a Neato Robotics vacuum in the packaging.
A man picking up a Neato Robotics vacuum in the packaging.

Approach

We shifted the strategy to push product accessories to existing customers and old inventory to new customers, targeting the right audiences via a data-driven, omni-channel campaign to drive repeat purchases and new brand awareness.

A Neato Robotics robot vacuum on hardwood flooring.
A Neato Robotics robot vacuum on hardwood flooring.
Various Neato Robotics ads and images on various sized mobile devices. Various Neato Robotics ads and images on various sized mobile devices.

Results

Launch of DTC shopping site in 3 global markets. Increase of 203% YoY in return customer rate (2020 to 2021) despite product limitations.

Results

$2M
Hit Revenue Goal
33%
Increase in Average Order Value
541%
Increase in Online Store Sessions