Ecommerce Sales
and Subscriptions

Ad Testing and Optimization Beats ROAS Goal by 50%

37K

New Customers Created in First 3 Months

10×

Increase in Monthly Facebook Media Spend

4.3×

Return on Ad Spend

In just 4 months, Aisle Rocket was spending 10× in media and beating ROAS targets by more than 50%.

Challenge

Perfect Keto asked Aisle Rocket to scale their paid Facebook advertising campaigns beyond the level they were able to achieve on their own.

Approach

Aisle Rocket ran a 29-point campaign inspection tool across everything Perfect Keto was doing in Facebook Ads Manager. Looking at creative, audience, account setup and technical setup we quickly determined where the big opportunities for improvement were that we could tackle directly out of the gates.

Aisle Rocket typically finds the most opportunity in audience and creative, and this case was no exception. Following the audit, Aisle Rocket set up structured testing programs and modified and tagged existing creative assets to work with Perfect Keto’s analytics platform.

Solution

Within 10 days, campaigns went live. In month one alone, Aisle Rocket optimized the existing assets to perform profitably at 3× media spend.

Month two saw the introduction of many new creative assets. The difference here was that Aisle Rocket created a ton of variables to test within each creative, tagged each variable and loaded everything into test cells for use by Perfect Keto’s statistical analytics tool. As data poured in, Aisle Rocket optimized and again was able to increase media spend while beating ROAS targets.

By the middle of the fourth month, high-performing video assets had been added, refined auto-rules to shift budgets based on performance were in place, an influencer UGC affiliate program was reaching huge audience scale and international targeting plans were well in the works.

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