We Put Your Data to Work
Proprietary CDP / Predictive Modeling / Attribution and Reporting
Creating Your Best Outcomes with Intel-Driven Solutions
Our data scientists work hand in hand with our media and creative teams to understand past performance and predict the future.
We Work in Real Time
Our “read & react” approach has replaced the more traditional notion of “test and learn.”
On-demand dashboards allow us to be nimble as we focus on your business needs.
We Make Data Digestible
We customize our dashboards based on your business needs. Our data-scientists not only know what to look for, but how to visualize it in a way that is easy for you to analyze and absorb.
We Maximize Your Budget
Do you know the most likely outcomes of changes to your marketing efforts? Probability-based projections facilitate efficiency and establish success thresholds for evaluation and reporting.
Consumer Data Platform (CDP)
If everyone has access to the same marketing tools, and the same media channels at the same price, how do you create a competitive marketing advantage? The answer lies in your brand’s unique marketing asset–first party data. We assemble your customer transactions, both revenue and campaign touches, into an easily accessible CDP that can be leveraged to understand who to reach, what to execute and how to take action.
Attribution & Analytics
To unlock the potential in your first party data we begin by identifying instances of the best outcomes you have seen and use those insights to create more successes. Who are your best customers? Which campaigns have produced the highest ROI? Which media channels contribute the most revenue? We uncover these “best” cases – fully explore and share them with you – and then use them to design, develop and deploy marketing efforts that succeed.
It’s not enough to know “what” and “why” something happened. Continuous improvement requires projecting the impact of changes made on future revenue streams. We use predictive analytics to score best prospects and calculate expected returns on content modifications. We examine digital behavior at the session level to determine how the customer journey can be improved and to close the gaps in conversion. All of this will add up to better returns on your advertising spend.
Ready to Learn More?
Talk to our experts now to see how people-based marketing can grow your business