How Verizon’s self-imposed data privacy limits contributed to the demise of its media ambitionsThe promise of owning content to deliver ads fueled by mobile subscriber data was a powerful lure driving Verizon to acquire two of the web’s oldest and best-known media brands.
Facebook, Google and Microsoft stocks reach records as Big Tech bounces backBig Tech may be under siege, but its stocks are overperforming.
Facebook Analytics Will Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big DealWith the muted bleat of a sad trombone, Facebook Analytics will soon be no more.
Mobile Marketing Magazine
Movers and Shakers: Twitch, Overstock, M&C Saatchi, Rakuten, and moreThe mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you ca
Facebook: Ad Recession, What Recession? CPMs Rebound To 'Pre-Pandemic Levels'Ad prices on Facebook have surged 30% over their 2020 levels, according to an analysis released today by performance marketing agency Aisle Rocket.
Facebook CPMs Are Back At Pre-Pandemic Levels – And They’re Still GrowingWell, they’re back to where they were and then some.
Reddit’s Short Squeeze Saga Exposes Challenges and Opportunities for All BrandsThe marketing winners and losers when the internet comes knocking at your company's front door
Unilever and Clorox Return to Facebook Post-BoycottJust like when the dolphins and swans “returned” to Venetian canals, Clorox and Unilever have returned to Facebook, after boycotting the platform and its subsidiaries since June.
How The Turbulence of 2020 Affected Facebook Ad PriceNew report analyzes the effects of the advertiser boycott and social justice protests
Aisle Rocket Launches Advanced Predictive Analytics for Facebook AdvertisersNew “CATIE” Solution Optimizes Facebook Ad Creative on Performance, Cost
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