News
Digiday
How Verizon’s self-imposed data privacy limits contributed to the demise of its media ambitions
The promise of owning content to deliver ads fueled by mobile subscriber data was a powerful lure driving Verizon to acquire two of the web’s oldest and best-known media brands.
Marketwatch
Facebook, Google and Microsoft stocks reach records as Big Tech bounces back
Big Tech may be under siege, but its stocks are overperforming.
AdExchanger
Facebook Analytics Will Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal
With the muted bleat of a sad trombone, Facebook Analytics will soon be no more.
Mobile Marketing Magazine
Movers and Shakers: Twitch, Overstock, M&C Saatchi, Rakuten, and more
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you ca
MediaPost
Facebook: Ad Recession, What Recession? CPMs Rebound To 'Pre-Pandemic Levels'
Ad prices on Facebook have surged 30% over their 2020 levels, according to an analysis released today by performance marketing agency Aisle Rocket.AdExchanger
Facebook CPMs Are Back At Pre-Pandemic Levels – And They’re Still Growing
Well, they’re back to where they were and then some.
Adweek
Reddit’s Short Squeeze Saga Exposes Challenges and Opportunities for All Brands
The marketing winners and losers when the internet comes knocking at your company's front door
Morning Brew
Unilever and Clorox Return to Facebook Post-Boycott
Just like when the dolphins and swans “returned” to Venetian canals, Clorox and Unilever have returned to Facebook, after boycotting the platform and its subsidiaries since June.Adweek
How The Turbulence of 2020 Affected Facebook Ad Price
New report analyzes the effects of the advertiser boycott and social justice protests
MarTech Series
Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers
New “CATIE” Solution Optimizes Facebook Ad Creative on Performance, CostReady to Learn More?
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