aisle rocket studios

We lead shoppers to conversion by building highly persuasive experiences across all channels: in-store, online and beyond.

30

years of
shopper marketing

We’ve mastered the last 3 feet of retail, having brought thousands of products to market.

18

years as an
e-commerce powerhouse

We’ve crafted countless product pages and seen millions of transactions, while harvesting our know-how one insight at a time.

8

years of digital
brand marketing

We build experiences where consumers are inspired to propel conversation and become brand loyalists.

today

we go wherever
shoppers are

Our omnichannel approach bridges physical and digital shopping experiences, reaching consumers wherever they shop.

we know how people shop

Working with brands and retailers, we balance a brand's promise and its go-to-market strategy. Check out our client list.

  • Kmart
  • Sears
  • Proctor & Gamble
  • Kimberly Clark
  • Walmart
  • Kitchenaid
  • Kenmore
  • Craftsman
  • Whirlpool
  • Maytag
  • PBS Kids
  • Gree
  • United
  • Vermont Castings
  • Tractor Supply
  • Gladiator Garage Works
  • Majestic
  • JennAir
  • Opportunity Education
  • Amana
  • Monessen
  • Eureka!
  • Dollar General
  • GreenScapes
  • Renaissance

what we do

  • Strategy + Marketecture

    • Strategy

    • Brand marketing
    • Product marketing
    • Omni-channel strategy
    • Analytics and KPIs
    • Promotions and merchandising
    • Marketing Mix

    • Omni-channel campaigns
    • Paid-media—search and display
    • Organic media—search and social
    • Dialog marketing
    • Email
  • Experience Design

    • Digital

    • Responsive websites
    • Shopping tools and decision trees
    • In-store interactive displays
    • Mobile apps and social dialog sites
    • Videos—product storytelling
    • Physical

    • In-store experiences
    • Product launches
    • Print advertising
    • Promotional campaigns
    • Tradeshow exhibits
    • Associate training and sales tools
    • Packaging
  • Technology

    • Expertise

    • Websites and apps
    • E-commerce
    • Cloud-based applications
    • Custom-built platform extensions
    • Social media and dialog platforms
    • Content management systems
    • Technologies

    • Open-source technologies
    • Front-end technologies
    • IBM WebSphere Commerce
  • Product Content

    • Creative Storytelling

    • Content strategy & messaging
    • Information architecture
    • Feature and benefit stories
    • Product videos
    • Product Content

    • E-commerce catalog management
    • Taxonomy, filters and attributes
    • Product photography
    • Product-level SEO
    • Normalization and quality
    • Content distribution

we're category savvy

Our solutions are as diverse as the shopping experiences they're built for.see our work >

  • movies &
    entertainment

  • jewelry

  • grocery

  • floor care

  • small kitchen appliances

  • appliances

  • tools

  • apparel

  • hearth

  • electronics

  • toys & games

  • office
    supplies

  • pharmacy

  • home
    furnishings

leadership

  • Scott Norman

    Scott Norman

    CEO/President

    If risk-taker and visionary shared a definition, Scott's picture would lie underneath. Believing that what's been done isn't as important as what's to be, Scott transformed Aisle Rocket Studios from a boutique shop 30 years ago into an ever-growing, multi-state agency. Scott's a firm believer in winning the shopper in the last three feet of retail – the aisle. He applied this same philosophy when the internet came along, becoming an e-commerce pioneer. Whether playing ping-pong with a developer or sharing his experience with an account manager, Scott’s down-to-earth personality is a constant source of inspiration for Aisle Rocket Studios.

  • Ronda Scalise

    Ronda Scalise

    SVP/General Manager—Chicago

    Clients often wish for a voice at the agency's table. That voice is Ronda. Drawing on her 20 years of experience in Account Management, she understands the need to carefully listen, always anticipate and find multiple ways to answer "yes". A true Ace of the Aisle, Ronda focuses on the shopping experience, merging viewpoints of brands and consumers at that critical decision-making moment. She's worked with some of the nation's most recognized brands, including – Whirlpool, Kenmore, Sears, Kmart, Vermont Castings and PBS Kids. As GM of the Chicagoland office, Ronda is responsible for P&L, planning, recruitment and agency growth.

  • Kashif Zaman

    Kashif Zaman

    VP, Interactive

    Kashif’s thought leadership fuels the engine of innovation at Aisle Rocket Studios. As a marketer of brands and architect of digital experiences, he’s the mastermind behind our idea of Marketecture. Under Kashif’s guidance, our digital team has registered a number of success stories for Craftsman, Sears, Kenmore, Amana and Whirlpool, among others. Armed with an MBA in Marketing, Kashif has manned nearly every role — creative director, technical architect, web analyst, project manager — in his 15-year career, many of these simultaneously. Prior to joining Aisle Rocket Studios, Kashif led the agency team serving Nestlé brands including Lean Cuisine and Stouffer's.

  • Renee Martin

    Renee Martin

    VP, Creative Strategy

    Give Renee a creative brief and see what happens. She's a visionary, mentor and extremely consumer-centric. Renee’s experience and insight guide the Shopper Marketing team to push boundaries daily. Renee draws on her deep understanding of customer engagement in the retail space, specializing in cross-channel launches encompassing in-store display, video, consumer literature, point-of-purchase, branding and public relations.

  • Kim Finch

    Kim Finch

    SVP/General Manager—St. Joseph

    Overseeing marketing and merchandising for the Michigan Office, Kim leads her team’s enthusiasm and passion for not just knowing but also sticking to the strategy — ranging from brand development to in-store experiences to product expressions and any other Act-to-Drive brand preferences. Kim works on a number of popular household brands, many of the them falling into the category of Durable Goods but also Consumer Goods and Services. Kim brings a unique lens to Aisle Rocket Studios that entails a broader viewpoint between brand, sales, merchandising, training and manufacturing. This viewpoint is measured by over twenty years of experience in all areas of agency life: creative, account and leadership roles. Kim likes to remind her team leads: "you're only as good as your people".

  • Michael Davis

    Michael Davis

    VP, Creative Services

    There is such a thing as a bad idea in a brainstorm and Michael makes sure we always steer clear. If you're building a brand or moving product, Michael is the big idea guy. He thrives on the creative process; in fact, he revels in it, working from dusk till dawn, holidays and vacations, to refine and perfect the concept. Michael uses his iPhone wherever he goes, as he knows inspiration is the key for bigger and better ideas, a thought which runs in his blood. Over the years, Michael became not only an ace creative director for brands from Sears to Macy's, he now mentors and creates a larger framework around brand ownership in a constantly-evolving and incredibly competitive environment.

  • Matthew Jansick

    Matthew Jansick

    Director, Emerging Retail Experiences

    Perpetually clad in black, Matthew leads an award-winning creative team, with an ardent focus on strategy, user experience and visual design across digital and retail spaces. His twelve years of experience encompasses the full range of omni-channel outlets, including in-store, online, mobile and beyond. Embracing a results-oriented philosophy, he strives to create brand experiences that engage and convert, while analyzing, scrutinizing and refining every nuance to balance business objectives with creative, user-focused solutions. In Matt's own words, "If it doesn't sell, it's not working."

  • Russell Bodnar

    Russell Bodnar

    Vice President, Consumer Insights & Account Planning

    Coupled with a unique blend of analytical and intuitive marketing skills, Russell leads many of Aisle Rocket Studios’ most strategic initiatives, surfacing actionable insights that drive consumer response. For nearly fifteen years, Russell has worked with dozens of iconic brands and clients, bringing big picture thinking and an attention to detail to every project he’s touched. Always think, never assume, provide options, offer contingencies and most importantly, never forget the big idea.

250+ über-achievers. 3 offices.

say hello >

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